What’s your sound?

Whenever you watch a Netflix original movie or TV show, there’s that signature sound that plays when the steaming service’s logo appears. The recognizable sound is known in Netflix’s offices as “Ta Dum,” but it was almost something that would have been easier to describe — and a lot more odd.

… Todd Yellin, Netflix’s Vice President of Product, recently revealed that one of the options considered for Netflix’s production logo was the bleating of a goat. Yellin explained that there was a shortlist of possible sound options to go along with their logo. While using the bleating of a goat may sound totally random, Yellin says it was seriously considered because it felt like a riff on another famous production logo. He said: “I liked the sound of the goat. It was funny, quirky and our version of [MGM’s] Leo the Lion.”